The People’s Value Chain…

There’s a lot of talk within the global community about the need to attract more talent to an increasingly dynamic Supply Chain & Logistics sector.  Demand for talented professionals continues to increase yet the sector is still not the sexiest of professions particularly amongst undergraduates, despite an evolving discussion within the sector on ways to bring in new blood.

By referring to company and employer branding there are some simple lessons that can be learnt by the sector to attract new talent and address these skill shortages.

To attract talented professionals, organizations strategically  integrate their company values and reputation with their employer brands.  The perception of a company’s success, values, image, including their reputation in areas such as management style and work environment, is incredibly important. Jobseekers heavily weight these factors when considering their employment decisions.  If supply chain is to stand out as a career of choice it needs to increase its image awareness around these factors.

Once these factors commonly referred to as the “Company Brand” are put in place, the internal factors, which fall under the banner of “Employer Brand” can be addressed. This involves all aspects of the employee offering from the recruitment process to training, remuneration, culture etc.  Finally it’s about aligning the Company and Employer Brand and then establishing how best to effectively communicate these messages.

How does your organization create value?


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Generation workspace. Out with the old and in with the new…

The increasing influence of the millennial generation within the workplace with their significantly differing needs and expectations to any previous generation before them is driving a step change in how we view the world of work these days.

But what about the physical working environment? Does it have a big part to play in how your organisation and brand is viewed by future and existing employees, and by your customers?

Can your office environment impact your ability to attract and retain talent as well as encourage creativity and productivity in the work place, and can the environment contribute positively to your organisation being a better or great place to work?

I bet we can all identify areas where we can improve our physical working environments to encourage greater levels of engagement, motivation and enjoyment, enhancing the image and presentation of our businesses and our industry as a whole.

Imagine you walk into an office to be greeted by a place filled with nooks and crannies – creative work spaces, themed breakout rooms where you can take a seat (or a giant bean bag) and work from your tablet, glass partitions that can be used as wall to wall white boards, strategically located smart boards with blu-tooth connectivity, modern ergonomic furniture, stylish yet highly functional hot desks / workstations and seating that provide an escape from traditional environments.

Ignore Convention....

Ignore Convention….

Well lit interiors and motivational words adorning the walls, company values written not in the usual plaque or square sign on transparent perspex format, now they are vinyl prints shooting across the walls with flashy writing and jazzy colours spelling out just who you are and what you stand for.

Why is it the likes of the Google’s and the Facebook’s are constantly catching the headlines with their impression of what a modern working environment looks like?

The answer is simple; They were bold enough to ignore convention and just go ahead and do it!


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