However you intend to use LinkedIn its guaranteed that you are going to benefit from increasing the visibility and quality of your profile!
Here are “The People Supply Chain’s” top ten tips for you to get the most out of the world’s largest professional networking site in order to improve your personal profile and stand out from the crowd!
- Keep your profile upto date!
- Be clear on how you want to be seen by others
Build your personal brand! Take time to write a personal yet professional profile summary that makes it clear who you are, what you do and what you have to offer.
- Ensure your career history on LinkedIn matches your CV (Everybody checks!)
- But… don’t just use LinkedIn whenever you need a new job!
Make it a part of your daily routine to regularly; Like, Comment and Share Information and Articles, LinkedIn Pulse is a great resource for posting your own articles as it has a wide reach and also makes it easy for other users to interact with you and share your posts. Regular posts, likes and shares will ensure your profile stays ahead of the crowd and remains visible to others, and if you did happen to be on the look out for a move then staying high profile may ensure that new job will find you…!
- Use it for research and professional development
Read articles, soak up knowledge and generally aim to stay abreast of what’s happening in your industry. If you work in a commercial role use it to identify key decision makers, organizations and industry groups.
- Use a professional photo
No selfie’s or party shots! But do ensure your photo fits with your profile in terms of how you wish to portray yourself.
- Complete as many of the individual sections under the profile editor as possible
A complete profile will show up in far more searches than an incomplete one making you more visible! (Dropping in a few keywords is a big help!)
- Join relevant LinkedIn groups and contribute to them as often as possible!
Think visibility! You are growing your personal brand and positioning yourself as an expert in your industry.
- Continuously work on growing your network of contacts
Focus on quality not quantity, try to ensure that the majority of connections could be deemed as beneficial to you from a professional point of view for example potential business partners, employers, colleagues, customers. (even if they are on the other side of the world it doesn’t matter if they are useful / relevant contacts). Think six degrees of separation!
- Upload Multimedia to your profile
Add Powerpoint Presentations, Links to video’s or articles and websites. Think of it as your personal portfolio, its your page and your big chance to showcase your talents!
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