How is disrupting the goods transport sector – Global Supply Chain Interview Series

Read the full transcript from Brian Cartwright’s interview with with Gaurav Biswas, CEO, (First published September 2017 in Global Supply Chain Magazine)

Read the full transcript from Brian Cartwright’s interview with with Gaurav Biswas, CEO, (First published September 2017 in Global Supply Chain Magazine)

Brian Cartwright, Managing Director, Top Management Resources Group:

My latest interview is with Dubai based entrepreneur Gaurav Biswas CEO of, a logistics technology start-up which commenced operations in the UAE in October 2016 and have already witnessed over 1600% growth in nine months. Very impressive numbers indeed! So what’s it all about?

 TruKKer is basically a web and app based truck aggregator, or simply put; an UBER for trucks. It integrates the available trucks in the market and makes them visible in real time so that users can find and book a truck online immediately in a highly transparent way with instant quotes given and 100% traceable trucks.

The service is being used by logistics service providers who need additional trucks at short notice or on a temporary basis in line with increased demand and also by individuals for entire house moves or simply to move a large item from A to B.

 What would you say is a key reason behind your tremendous growth so early on?  

I think a major contributor to our success has been the product features that users can really benefit from: ease of booking our services via the app or online, and the ability to track where their consignment is while in transit. We allow users who want to book a truck with us to complete the process in less than 3 minutes. They also have a lot of options as we aggregate everything from 1-ton pick-ups to 40 foot trailers.

How do you think a truck aggregator like TruKKer is solving existing goods transportation problems?

In the road transport industry, there is uncertainty of truck availability as visibility is not transparent which creates price uncertainty and hence and absence of standard rates. There is also a huge counter-party risk plus the hassle of unorganized vendors.

There are also counter-party risks of dealing with unknown parties when customer and transporter deal with each other for the first time with absence of past track record and service standards.

Most small and medium sized vendors have poor organization skills and available documentation – including ability to provide invoices or email transaction records.

TruKKer is addressing a real industry problem. Finding a truck that is reliable and secure is an issue faced by both individuals and business drivers – and TruKKer solves that.

Aside from having access to additional trucks at short notice how else could you see the logistics sector benefitting from using Trukker?

A good example would be better utilisation of trucks in the country overall which would not only save cost but would help reduce congestion and potentially reduce emissions. A specific example would be where many trucks from different companies are being sent to deliver or remove items from a major construction site. Company A might be sending a truck there to offload and return empty. Company B might be sending an empty truck to the site to collect goods. If both companies had checked they might have seen a possibility to use the same truck and reduce cost and save time whilst also keeping another of their trucks free.

How are transporters being affected by the disruption TruKKer brings into the goods transport sector?

TruKKer is upgrading the individual truck operator/driver with advanced trainings in technology, customer interface and health & safety which is improving their potential to offer better services and increase their efficiencies. The drivers are now benefitting from certainty of earnings and are focused on doing a good job of transportation instead of investing their time and energy in to unorganized means of obtaining business.

What are your goals for the next 12 months?

The cross-border movements are next in line in our agenda. We have already started testing the service, including port movement operations. In the next nine to twelve months, we would also expand across the region. We are targeting an entry in Saudi Arabia, Kuwait, and Oman. By the end of this year, we should be in Saudi.

Brian Cartwright, Managing Director of the Top Management Resources Group (TMR Group), is well known throughout the international Supply Chain & Logistics sector as a focused and highly proactive business leader, mentor, and thought leader. He has partnered with Global Supply Chain magazine to run a series of exclusive interviews with senior executives to uncover the facts and provide real time insight on what’s happening in the Supply Chain & Logistics sector across the region.

Read the full magazine


Author: Brian Cartwright

Brian Cartwright is Client Partner, Supply Chain and Logistics for Pedersen & Partners and is based in Dubai, UAE. He specialises in Supply Chain & Logistics-related functions for CxO, VP, and Director level in global, regional, and country level roles, working with service providers and end-user companies across the globe including large listed corporations, family-owned conglomerates, SMEs, and start-ups. Mr. Cartwright has over fifteen years of experience in Executive Search and Recruitment. During his career he has owned and managed successful businesses in the Middle East and Europe. He also runs the weekly online Supply Chain newsletter is a blogger at and a freelance writer for various Supply Chain and Logistics media outlets. Connect with him on LinkedIn

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